HubSpot has taken a big leap forward with Breeze AI and Breeze Copilot, two powerful tools designed to make your marketing, sales, and service workflows faster and smarter. But what exactly sets them apart, and how can you use both to maximize productivity?
Let’s break it down.
Breeze AI is HubSpot’s all-in-one AI ecosystem. Think of it as the entire toolbox of AI capabilities built into HubSpot, designed to automate workflows, create content, and provide deep insights into your CRM data.
Breeze AI includes three main components:
Breeze Copilot – A virtual assistant to help with quick, task-based support.
Agents – Specialized AI tools, like:
Social Agent for creating social posts.
Content Agent for generating blogs, landing pages, podcasts, and case studies.
Customer Agent for answering customer questions within chatflows.
Intelligence Tools – Features like data enrichment, buyer intent tracking, and form shortening to make your CRM smarter and more actionable.
In short, Breeze AI is your full AI-powered engine for scaling content creation, automating processes, and optimizing customer engagement.
Breeze Copilot is a free AI assistant built directly into the HubSpot platform. It’s designed to help you get tasks done quickly and efficiently — no AI expertise required.
Here’s what Breeze Copilot can do:
Summarize CRM records to help you catch up quickly.
Research companies and prep for sales calls in seconds.
Draft content for emails, blogs, and marketing copy.
Streamline customer service workflows by summarizing tickets and suggesting replies.
Copilot acts like your digital coworker — ready to assist wherever you are in HubSpot, whether you’re in Sales Hub, Marketing Hub, or Service Hub.
While Breeze AI and Breeze Copilot work together, they serve different purposes.
| Feature | Breeze AI | Breeze Copilot |
|---|---|---|
| Type | Full AI ecosystem (suite of tools) | AI assistant (single tool) |
| Tasks | Content creation, automation, CRM intelligence | Quick task help, summaries, and content drafting |
| Pricing | Depends on HubSpot credits | Free |
| Best for | Advanced workflows and automation | Day-to-day productivity |
Think of Breeze AI as the brain and Copilot as the hands-on assistant.
The beauty of HubSpot’s AI approach is that you don’t need to choose one over the other.
Start with Breeze Copilot: It’s free and embedded throughout HubSpot, making it perfect for quick wins like summarizing a CRM record or drafting an email.
Expand to Breeze AI: When you need full-scale automation — like generating blogs, enriching CRM data, or creating landing pages — Breeze AI’s agents and intelligence tools take over.
Picture this workflow:
Use Breeze Copilot to draft a blog post introduction.
Pass it to Content Agent (part of Breeze AI) to generate the complete blog, images, and a landing page.
Leverage Breeze Intelligence to enrich the CRM data of readers who engage with your content.
This combination of task-based help and large-scale automation is what makes HubSpot’s AI tools so powerful.
HubSpot’s Breeze Copilot and Breeze AI are designed to complement each other. Copilot speeds up your day-to-day work, while Breeze AI powers larger, more strategic initiatives.
If you’re just getting started, try Breeze Copilot first — it’s free and requires zero setup. Once you see the time savings, you’ll likely want to explore everything Breeze AI can do.