Breeze Intelligence Data Enrichment: Your CRM Clean and Conversion-Ready

Customer data is the foundation of any go-to-market motion, but outdated or incomplete records can stall your progress fast. HubSpot’s Breeze Intelligence offers an easy way to automatically enrich contact and company records with the right details—no manual research required.

Whether you’re a founder handling growth yourself or a marketing ops lead managing segmentation and scoring, this built-in enrichment tool helps you stay focused on what matters: engaging qualified leads with confidence.

What Is Data Enrichment?

Breeze Intelligence uses a mix of public data, trusted third-party sources, and proprietary AI models to fill in missing or outdated CRM fields. HubSpot’s AI normalizes and categorizes this data before applying it to contact and company records, with human quality checks ensuring accuracy and relevance.

Over 40+ fields can be enriched, including:

• Contact-level: Role, seniority, company, location, LinkedIn URL

• Company-level: Industry, revenue, number of employees, web technologies, HQ address, funding rounds

These details feed into personalization, segmentation, lead scoring, and more—making your marketing and sales systems smarter without extra manual effort.

How It Works: Enrichment Settings

You can configure Breeze Intelligence in your HubSpot account to enrich:

• ✅ New records automatically (form submissions, imports, CRM entries)

• 🔁 Existing records monthly to keep data fresh

• 📬 Engaged contacts based on activities like emails and meetings

Each of these can be toggled on/off, and you’ll use HubSpot enrichment credits depending on your plan. If you hit your monthly limit, you can pause auto-enrichment but still enrich records manually or through imports.

Use Cases for Founders & Teams

Here’s how different teams benefit from built-in enrichment:

Smarter Lead Scoring

Enriched records provide context like company size or buyer seniority—perfect for automating lead scoring and surfacing high-value prospects first.

Personalization at Scale

Sales and marketing teams can use enriched data (like industry or role) to create tailored messages and landing pages without additional research.

Clean, Reliable Data

Breeze continuously updates records with the most current info available—reducing the risk of sending the wrong message to the wrong contact.

Form Shortening

When used alongside Breeze’s form shortening, enriched fields don’t need to be collected manually. The form only asks what can’t be filled in automatically—improving UX and completion rates.

Enrichment Methods

There are three main ways to enrich data in HubSpot:

1. Manual enrichment

   • Navigate to a record → Click Actions → Enrich record

2. Bulk enrichment

   • From contact/company index pages or lists (up to 100 records at once)

3. Import enrichment

   • Enable enrichment during a CSV import via the import tool

You can also monitor enrichment history via the “Activities” tab and filter by enrichment actions to audit what was added.

Credit-Based System

HubSpot uses a credit-based system for enrichment actions. Each enriched record counts toward your credit limit, which is shared across automation, form shortening, and bulk enrichment features.

Importantly:

• Personal emails (e.g., Gmail) won’t be enriched

• Company records require a domain to qualify

• Existing data is never overwritten unless you choose to

Final Thoughts

For teams using HubSpot to fuel growth, Breeze Intelligence Data Enrichment simplifies how you maintain high-quality CRM records. It’s fast, automatic, and integrated—giving you a clear view of who’s in your funnel and how to reach them more effectively.

No more guessing. Just better data.