Breeze Form Shortening: Smartest Way to Capture More Leads

Tired of long forms that kill conversions but short forms that leave your sales team flying blind?

HubSpot’s Breeze Intelligence Form Shortening lets you have it both ways. It dynamically shortens your forms using one of the world’s largest commercial enrichment datasets — so your visitors only fill out what’s actually needed, while your CRM still gets the full picture.

Here’s how it works, why it matters, and how to get started.

What Is Form Shortening?

Form shortening in HubSpot uses real-time enrichment data from Breeze Intelligence to automatically prefill form fields behind the scenes.

When a visitor enters their business email, Breeze checks it against its commercial database. If it finds a match, all known fields (like company name, size, industry, revenue, etc.) are auto-filled and hidden. The visitor only sees the fields you don’t already know.

The result?
✅ Shorter forms for visitors
✅ Fuller data for your CRM
✅ Higher conversion rates across the board

How It Works (Behind the Scenes)

Here’s what happens when a visitor hits your form:

1. They enter their email address (this is the only field shown at first).

2. HubSpot checks Breeze Intelligence’s enrichment dataset for a match.

3. If data exists:

   • Enriched fields are auto-completed and hidden

   • Only unmatched fields remain visible

4. If there’s no match:

   • The form appears in full, so you don’t miss anything

Bonus: Any enriched field will be marked with an AI icon in the form submission history — so your team knows where the data came from.

Why It’s a Game-Changer

Form shortening solves the age-old conversion dilemma: too many fields reduce submissions, but too few reduce sales quality.

Breeze Intelligence brings the balance:

• Reduce drop-offs by making forms feel fast and easy

• Avoid duplicates and typos by autocompleting fields like company name

• Improve lead routing with enriched company data (e.g., industry, size)

• Preserve clean data even if different employees from the same company fill out forms differently

• Build trust with more personalized follow-ups based on enriched firmographics

Who Can Use This?

Form shortening is available with any HubSpot subscription, as long as you’re using the updated form editor and have HubSpot Credits for enrichment.

🔒 Note: Because this feature uses third-party data, you may need to review additional compliance considerations depending on your location or industry. Always consult legal before activating enrichment features.

How to Turn It On

1. Enable Form Shortening in Settings

• Go to Settings > Data Enrichment > Tools

• Toggle the Form Shortening switch ON

2. Apply It to a Form

• Go to Marketing > Forms

• Create or edit a form

• In the left panel, click the ⚙️ icon and toggle Form Shortening ON

3. Analyze Submissions

• Go to Forms > Actions > View Submissions

• Look for the 🧠 AI icon next to enriched fields

Pro Tips

• Pair it with lead scoring: Use behavior + enrichment data to prioritize the hottest leads

• Use progressive profiling: Ask different questions on return visits to build a more complete profile over time

• Set up routing rules: Automatically assign leads based on company size, industry, or geo

• Test field layouts: Even short forms benefit from clean UX — keep your CTAs clear and concise

Final Thoughts: Better UX, Better Data, Better Results

Breeze Intelligence Form Shortening is the kind of quiet power-up your forms deserve. It improves the user experience, supercharges your data quality, and helps your team follow up faster with the right message — without adding friction to your site.

If you’re ready to stop guessing and start optimizing every form interaction, this is your moment.