All About Breeze Intelligence

What Is Breeze Intelligence?

Breeze Intelligence is one of the core components of HubSpot’s AI suite, designed to make your CRM smarter, more complete, and easier to use.

While Breeze Copilot helps you execute tasks, and Breeze Agents handle end-to-end content or outreach workflows, Breeze Intelligence focuses on enhancing the quality of your CRM data — quietly but powerfully working in the background.

If you’ve ever struggled with incomplete lead records, generic campaigns, or guesswork in sales outreach, Breeze Intelligence is designed to fix that.

Key Capabilities

1. Data Enrichment

Breeze Intelligence fills in the blanks. Missing a job title, industry, or company size on a record? HubSpot pulls from its massive commercial dataset to enrich contacts and companies with verified details.

• Enrich individual records manually

• Enrich in bulk from lists or imports

• Automate enrichment for new and existing records

• Choose which fields to update

2. Buyer Intent

Understand which companies are actively researching your solutions — even if they haven’t filled out a form.

• Track anonymous website visitors based on IP behavior

• Set criteria for what qualifies as “intent” (e.g., pricing page visits)

• Prioritize high-intent accounts for sales follow-up

3. Form Shortening

Remove friction without losing data. HubSpot uses enrichment to auto-fill known fields on your forms — meaning less typing for your visitors and better conversion rates for you.

How It Works in Your HubSpot Account

Once enabled, Breeze Intelligence works directly inside your CRM. You can enrich records individually, in bulk, or continuously — depending on your plan and preference.

You’ll see a new “Intelligence” tab on company and contact records, where you can:

• Enrich fields

• View visitor activity (for Buyer Intent)

• Qualify leads based on enriched data

Where the Data Comes From

HubSpot sources data from:

• Public websites

• Third-party vendors

• Proprietary AI models

• Signals across its CRM network

Each piece of data is validated using AI and reviewed by human QA teams to ensure accuracy and reliability.

What You Can Do With Enriched Data

• 🎯 Target more precisely: Build lists by job title, industry, revenue range, etc.

• ✉️ Personalize better: Use enriched tokens in email, chat, and content.

• 🧪 Score leads smarter: Base lead scores on real-time firmographics and behavior.

• ⚙️ Trigger automation: Use enriched fields to enroll contacts in the right workflows.

Is It Free?

Breeze Intelligence uses a credit-based billing system, but some enrichment features are available in free or lower-tier plans.

• Credits are consumed per record enriched

• You can control how often enrichment runs (manual, auto, or monthly refresh)

• Upgrade tiers as your usage scales

Data Privacy & Compliance

HubSpot ensures Breeze Intelligence is compliant with global data regulations (GDPR, CCPA, etc.). Your existing CRM data is never overwritten unless you choose to, and you can manage opt-outs and data requests at any time.

Final Thoughts

Breeze Intelligence is HubSpot’s way of making sure your CRM doesn’t just store data — it uses it effectively. From cleaner records to real-time buyer signals, it unlocks a level of insight most teams only dream of.

If you’re using HubSpot and haven’t activated Breeze Intelligence yet, now’s the time to try. Clean, enriched, and actionable data is no longer a luxury — it’s a competitive edge.