HubSpot’s Buyer Intent Powered by Breeze Intelligence

What Is Buyer Intent?

77% of B2B buyers do online research before ever speaking to a sales rep. By the time someone fills out a form, they’ve often already made up their mind.

Buyer Intent helps your sales and marketing teams stop guessing and start knowing:

• Which companies are already interested in your solution

• What pages they're viewing (pricing, product, demo)

• When to engage — and how

HubSpot’s Breeze Intelligence, powered by Clearbit Reveal, turns anonymous website traffic into actionable sales insights — without relying on form fills.

How Breeze Intelligence Unlocks Buyer Intent in HubSpot

Breeze Intelligence is HubSpot’s AI-powered engine that helps uncover high-fit, high-intent accounts using reverse-IP lookups and real-time behavioral data.

It tracks and enriches website visitor data with:

• Company name

• Industry

• Size

• Website behavior (pages visited, frequency, recency)

Instead of relying on outdated lead lists or guesswork, Breeze Intelligence brings the most relevant prospects right into your CRM.

Key Benefits of Buyer Intent Feature

1. Find High-Intent Companies — Automatically

98% of website visitors never convert — but that doesn’t mean they’re not interested. Breeze Intelligence identifies companies that:

• Visit high-value pages like pricing, features, or case studies

• Return multiple times in a short period

• Spend time exploring your solution

These are the warmest leads in your funnel — and now, you can see them.

2. Prioritize the Right Follow-Ups

Not every visitor is created equal. Buyer intent lets you:

• Score leads based on their behavior (e.g., multiple pricing page visits = hot)

• Segment early-stage browsers for long-term nurturing

• Trigger alerts when ideal companies are actively researching your solution

Since 78% of buyers go with the vendor who responds first, knowing who to follow up with — and when — gives you a huge competitive edge.

3. Automate Lead Routing and Workflows

No more spreadsheet tracking or stale lead queues. Breeze Intelligence + HubSpot Workflows = smart, fast automation.

Use it to:

• Automatically assign hot leads to reps

• Send targeted follow-up emails

• Update lifecycle stages and CRM properties in real time

• Trigger retargeting ads for returning prospects

4. Improve Lead Generation and Marketing Campaigns

Marketing teams benefit, too:

• Send targeted nurture emails based on content engagement

• Exclude unqualified visitors (like job seekers) from sales outreach

• Build segmented ad audiences based on buyer behavior

Your campaigns go from spray and pray to personalized and precise.

How to Set Up Buyer Intent in HubSpot

Here’s how to activate and use Buyer Intent effectively:

1. Define Your Target Market

Set filters in HubSpot for:

• Industries

• Company sizes

• Locations

This ensures you’re only tracking companies relevant to your business.

2. Choose Your Intent Signals

Examples:

• Multiple visits to pricing pages

• Downloads of whitepapers or case studies

• Time spent on product feature pages

Set thresholds for visit count, time frame, and engagement level.

3. Enable CRM Enrichment

Let Breeze Intelligence fill in missing data for:

• Contact roles

• Company firmographics

• Activity history

Your team gets full context before reaching out.

4. Automate Lead Scoring + Follow-Up

Use HubSpot workflows to:

• Score leads based on behavior

• Trigger real-time alerts

• Assign sales reps or nurture campaigns

Example workflow:

If a company visits the pricing page 3+ times in 7 days → assign to SDR + send demo invitation email.

Real-Life Use Cases

Analyze & Optimize Your Strategy Over Time

Use HubSpot’s Intent Funnel Reports to:

• See how many companies are showing interest

• Track how many are converting

• Optimize outreach timing and follow-up messaging

• Adjust your intent criteria or scoring models

Buyer intent is not a “set it and forget it” strategy — but with proper review, you’ll see exponential improvement in lead quality and conversion speed.

Customer Spotlight

“After comparing our current tracking tool with HubSpot’s Buyer Intent, HubSpot showed 3x as many companies visiting our website. It’s easily one of the best visitor tracking tools available.”
— Katie McCauley, Senior Marketing Manager, SnapFulfil

Final Thoughts

HubSpot’s Breeze Intelligence gives you a clear path from anonymous traffic to qualified pipeline. By defining your audience, identifying key behaviors, and automating follow-ups, you ensure your team engages with the right leads at the right time — every time.